Every time you stare indecisively at a list of programmes to watch on TV, a social media CFO dies a little inside.
Just go on your phone and let the doomscroll algorithm feed you high value keyword-videos so they can sell it to brands.
Who cares if this slowly diminishes your world view leaving you in an echo chamber, cut off from differing insights.
Let your social media app push you where the high returns are baby!
CTV wouldn’t know scale if it grew over them like a ticktock trend. They should stick to their direct-deal-impression shenanigans and leave CPA to the real players.
